A business greeting card program when used for Prospecting or Soliciting can sound complicated and tricky. The key with this card program is to make sure and pick the right person and realize when the right time to mail is.
“It is critical to develop a viable prospect list to being with, you do not want to spend valuable time, money and effort in creating goodwill only to find out your prospect is not qualified to buy your product or service.”
It all comes down to planning like any other marketing strategy you get involved with. Just be sure to take your time up front, begin with your typical sales & marketing plan and look to add a business greeting card program somewhere into the mix more towards the end. The below list of ideas and ways that will help you get more our of your prospecting or soliciting sales & marketing strategies. If you put your thinking cap on and use our unique business greeting card line to enhance your sales efforts you will be impressed with the response, increase in business and customer goodwill.
Paint The Picture….
Waiting for that opportunity to shine? Sometimes your recipient is just too busy and overwhelmed with marketing materials on a day, to day basis that they do not realize they are ignoring that diamond in the rough. Why creating a card program around this specific situation can often be very successful in causing that recipient to pick up the phone and setup an appointment.
Humor Will Grab Attention….
Most businesses forget what a wonderful and powerful strategy humor can be. Why do you think this trend for viral videos is so big these days? The reason is that humor is one of the top things that will grab a recipient’s attention and are hooked on your business. If your recipient has 3 mailings in front of him and 2 are your everyday boring printed materials and your business greeting card with a funny front side graphic is the 3rd we guarantee yours will be picked up and the other 2 initially are ignored. Now keep in mind that while our business greeting cards can grab attention it is the internal content that needs to hook the recipient and provoke them to respond. Look here to find out more tips to starting a card program.
Persistence Often Times Pay’s Off….
When trying to solicit new business you have to know that you are not the only one knocking on the door, making phone calls or blasting out emails to your new potential customer. In this situation being persistent and following up with a unique business greeting card will help make you stand out from the competition and snag that new customer you have been working so hard to get!
Don’t Forget to Look Ahead….
When it comes to a making contact or keeping in touch greeting card program planning ahead is even more important. You want to make sure you setup a certain cycle or contact strategy so you can remain consistent and achieve positive results. You also want to be sure you are not over doing it by sending out too many cards too often, as the unique business greeting card strategy will lose its luster.
We Keep Track of the Information For You….
Our system will keep track of which business greeting card you sent and which prospect you sent it to! There is no need to worry about sending the same card to the same contact more than once!
The Sky is the Limit….
While we have given you a few ideas and ways to use Prospecting and Soliciting Business Greeting Cards to your business advantage the ones that work the best are those, which are unique! We hope you get started in our footsteps and start implementing the uses for greeting card into your marketing programs. However, we you to excel in your industry and if you do not see a business greeting card on our site that is right for you there is always the option of going the custom route. Click here to learn more about Custom Greeting Card Options.